Monthly Archives: December 2012

As most of you already know, the Google Panda and Penguin updates have changed the way we optimize our websites in a big way.  It used to be that we could just point a ton of links to a website and it would rank high in search engines, well those days are gone.

 The good news is that we can still optimize our sites and gain tons of truly valuable links by creating highly interesting and useful content.  Creating useful content will create natural links to it from visitors that want to tell others about it and bookmark it, maybe even post it on their own website with a link back to your website.

For Example:  Let’s say you own a landscaping business; you could create a blog post for tips on maintaining your lawn, planting different types of trees, plants or how to take care of your plants, among thousands of other topics.  The important things to note for each article is:

  1. Each article, page or blog post should be well written.  If you are not a good writer then please hire someone that is so you can be sure that each post is the best it can be.
  2. Useful or very interesting to the reader; make sure that you are writing about something that the visitors will want to share, bookmark and or link to.  This is the main goal of each post, you want to create a buzz for each article, so that people think it’s worth sharing with a friend.  There are many ways they can share your content, such as; clicking your facebook like button, sending the link to a friend, linking from their blog or website to your post, adding it to many other social networking sites out there such as linkedin, twitter…  I think you can see that this can create a ton of links if you have the correct content.
  3. Focused on a single topic.  Don’t spread your posts too thin, it’s best to pick one topic at a time and focus on it.  If you feel that other topics need to be mentioned then write a post on that topic also and link to it from the one you are writing.
  4. 100% Unique and not a spun article, spinning an article means that you use the same article over and over but for each one you change words so that it seems unique to search engines.  I highly recommend you do not do this, it’s viewed as spam, and it creates a bunch of garbage on the Internet.  Instead create high-quality, unique content for each and every post and it will pay off in the long run.

Also, on the actual pages of your website you should go through them and make sure they are also reader friendly and not just search engine friendly.  Make sure they have useful information on them and draw in the user with your blog posts also.