Google AdWords PPC Marketing

If you are unfamiliar with Google Analytics, you should do what you can to change that fact.  Tracking certain statistics on your site can directly affect the failure or success of your site.  If a website developer has set up your site so your small business can experience an online presence, or you are the head of a large corporation trying to expand your online success, you can benefit from Google Analytics.  This is a free service that allows you to view and track visitors to your site.

You may be wondering why this is so important and how you can set up Google Analytics and start using it today.  By learning how many visitors come to your site daily, how many are new and who are repeat visitors, what they are doing on your site and how much time they spend there, you can improve your customers’ experience on your website, increase the conversion rate of visitors to buyers, and ultimately make more money with your website.  When speaking with your website developer, they will undoubtedly recommend that you look into getting Google Analytics.

This program is something you can have implemented on your site by your website developer.  Then, you will be granted helpful, detailed statistics about the traffic on your site.  First, however, there are some steps you must take, such as obtaining a Google account.  After you have created a username with Google, you can access the ability to create a Google Analytics account.  This process is easy—you simply provide your domain name and along with the country and time zone of your website, and Google will create your account name based on your domain name.

With your account completed, you can now access the tracking codes and present them to your website developer who will add the codes to of all the web pages you want to track.  About 24 hours after you have shared the tracking code with your web developer, you should begin to see activity on your Google Analytics account.  You will need to add users to your account so your web developer can have access to your Google Analytics account without being granted access to your standard Google account.  By adding the email address of the designer you are working with, they can view your reports and suggest and further changes you may need to make to your website for it to be continually beneficial.

How AdWords WorksHow Google AdWords Works – Why You Need it Working for Your Online Business

The pay-per-click ad system that Google has set up is called AdWords. This is the force behind AdSense. Because there are so many websites competing for page placement, you can get ahead by using this online marketing method. It works by letting website owners create ads using their website’s most relevant keywords that might be used in a Google search. The website owner then pays Google per click they receive on their ad, which will appear at the top of the return list with a frequency that depends on the amount they are willing to pay per click they receive. In this way, you only pay for results.

Because you have the choice of what you spend on Google AdWords, you have a great amount of flexibility, allowing you to make your decisions based on your advertising budget. You set your limits based on the maximum amount you are willing to pay per click as well as the maximum amount you want to spend in one day on your AdWords advertising efforts. You are in complete control with this online marketing method, which is certainly one of its greatest qualities. You can customize the appearance of your ad based on language, country, and even more specific locations that you may be targeting.

You need to utilize Google AdWords for your online business because it is one of the only online marketing tools that take up a very little amount of your time. While other methods like keeping up a blog and writing articles may be done for free, they take up a good deal of your time. Once you have chosen your keywords and created your ads, you will quickly get a feel for Google AdWords and devote little or no time to it in the future. This is a perfect solution to the busy working professional.

Even if you find yourself at or near the top of Google for your most important keywords, you can still benefit from Google AdWords by prioritizing the less prominent keywords and driving even more traffic to your site. This is because those who click on your ads resulting from a search of your targeted keywords are usually far more motivated buyers than those who simply click on the links that rank high on return lists. In this way, using Google AdWords as part of your online marketing efforts is bound to pay off as more targeted traffic is driven to your site.