Online Marketing

As most of you already know, the Google Panda and Penguin updates have changed the way we optimize our websites in a big way.  It used to be that we could just point a ton of links to a website and it would rank high in search engines, well those days are gone.

 The good news is that we can still optimize our sites and gain tons of truly valuable links by creating highly interesting and useful content.  Creating useful content will create natural links to it from visitors that want to tell others about it and bookmark it, maybe even post it on their own website with a link back to your website.

For Example:  Let’s say you own a landscaping business; you could create a blog post for tips on maintaining your lawn, planting different types of trees, plants or how to take care of your plants, among thousands of other topics.  The important things to note for each article is:

  1. Each article, page or blog post should be well written.  If you are not a good writer then please hire someone that is so you can be sure that each post is the best it can be.
  2. Useful or very interesting to the reader; make sure that you are writing about something that the visitors will want to share, bookmark and or link to.  This is the main goal of each post, you want to create a buzz for each article, so that people think it’s worth sharing with a friend.  There are many ways they can share your content, such as; clicking your facebook like button, sending the link to a friend, linking from their blog or website to your post, adding it to many other social networking sites out there such as linkedin, twitter…  I think you can see that this can create a ton of links if you have the correct content.
  3. Focused on a single topic.  Don’t spread your posts too thin, it’s best to pick one topic at a time and focus on it.  If you feel that other topics need to be mentioned then write a post on that topic also and link to it from the one you are writing.
  4. 100% Unique and not a spun article, spinning an article means that you use the same article over and over but for each one you change words so that it seems unique to search engines.  I highly recommend you do not do this, it’s viewed as spam, and it creates a bunch of garbage on the Internet.  Instead create high-quality, unique content for each and every post and it will pay off in the long run.

Also, on the actual pages of your website you should go through them and make sure they are also reader friendly and not just search engine friendly.  Make sure they have useful information on them and draw in the user with your blog posts also.


How AdWords WorksHow Google AdWords Works – Why You Need it Working for Your Online Business

The pay-per-click ad system that Google has set up is called AdWords. This is the force behind AdSense. Because there are so many websites competing for page placement, you can get ahead by using this online marketing method. It works by letting website owners create ads using their website’s most relevant keywords that might be used in a Google search. The website owner then pays Google per click they receive on their ad, which will appear at the top of the return list with a frequency that depends on the amount they are willing to pay per click they receive. In this way, you only pay for results.

Because you have the choice of what you spend on Google AdWords, you have a great amount of flexibility, allowing you to make your decisions based on your advertising budget. You set your limits based on the maximum amount you are willing to pay per click as well as the maximum amount you want to spend in one day on your AdWords advertising efforts. You are in complete control with this online marketing method, which is certainly one of its greatest qualities. You can customize the appearance of your ad based on language, country, and even more specific locations that you may be targeting.

You need to utilize Google AdWords for your online business because it is one of the only online marketing tools that take up a very little amount of your time. While other methods like keeping up a blog and writing articles may be done for free, they take up a good deal of your time. Once you have chosen your keywords and created your ads, you will quickly get a feel for Google AdWords and devote little or no time to it in the future. This is a perfect solution to the busy working professional.

Even if you find yourself at or near the top of Google for your most important keywords, you can still benefit from Google AdWords by prioritizing the less prominent keywords and driving even more traffic to your site. This is because those who click on your ads resulting from a search of your targeted keywords are usually far more motivated buyers than those who simply click on the links that rank high on return lists. In this way, using Google AdWords as part of your online marketing efforts is bound to pay off as more targeted traffic is driven to your site.