Why SEO is Very Important for Your Online Business – Website Developers Can Help

Website developers know that SEO, or search engine optimization, is very important for your online business to succeed today.  Because of how hugely populated the internet is, with more than 80 million active domain names, it is clear that you have some competition.  Of course, not all 80 million active websites will be competing with you for page placement on Google, but unless you have a very specific niche, chances are you have at least a few thousand websites selling something similar to you.  In order to stand out and grab the attention of search engines, you must implement SEO tactics on your website.

Without knowledge of SEO, you will never gain the traffic you are seeking.  Website developers understand that programs used by Google, often called spiders or crawlers, follow links, analyze web pages, index them, and add them to the search engine database.  Indexing is a process that only search engine owners fully understand, but there are a few critical things you can be doing to help your website please the spiders and put your website higher on a return list than other sites with similar products being sold.

One very important aspect is the utilization of keywords.  However, one common mistake is to overload your pages with keywords on the topic your website is based on.  This will do more harm than good, all respectable website developers will tell you, because your website will be caught trying to exploit the system and marked as spam.  Then, you lose your ranking on Google altogether.  The proper densities of keywords in anything you write for your site—whether you place articles on your webpage or use them as backlinks—are 1% – 2%.  Also, never use a misspelling of something that is commonly searched for simply to grab a spot on the return list when someone conducts a commonly-misspelled search.

Take a look at your page ranking. Unless you are on page one or two of Google when you conduct a search using prime keywords, you need to be implementing more SEO methods on your site.  Whether you have an older website or you are looking to start a new one altogether, you can seek the help of website developers to accomplish your goal of greater, more targeted traffic to your site.  There is no better group of people to help you accomplish your goals than those who design effective websites for a living.

One Response to Why SEO is Very Important for Your Online Business

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