If you are unfamiliar with Google Analytics, you should do what you can to change that fact.  Tracking certain statistics on your site can directly affect the failure or success of your site.  If a website developer has set up your site so your small business can experience an online presence, or you are the head of a large corporation trying to expand your online success, you can benefit from Google Analytics.  This is a free service that allows you to view and track visitors to your site.

You may be wondering why this is so important and how you can set up Google Analytics and start using it today.  By learning how many visitors come to your site daily, how many are new and who are repeat visitors, what they are doing on your site and how much time they spend there, you can improve your customers’ experience on your website, increase the conversion rate of visitors to buyers, and ultimately make more money with your website.  When speaking with your website developer, they will undoubtedly recommend that you look into getting Google Analytics.

This program is something you can have implemented on your site by your website developer.  Then, you will be granted helpful, detailed statistics about the traffic on your site.  First, however, there are some steps you must take, such as obtaining a Google account.  After you have created a username with Google, you can access the ability to create a Google Analytics account.  This process is easy—you simply provide your domain name and along with the country and time zone of your website, and Google will create your account name based on your domain name.

With your account completed, you can now access the tracking codes and present them to your website developer who will add the codes to of all the web pages you want to track.  About 24 hours after you have shared the tracking code with your web developer, you should begin to see activity on your Google Analytics account.  You will need to add users to your account so your web developer can have access to your Google Analytics account without being granted access to your standard Google account.  By adding the email address of the designer you are working with, they can view your reports and suggest and further changes you may need to make to your website for it to be continually beneficial.

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